July 20, 2024
UMG and Spotify strengthen their strategic cooperation

UMG and Spotify strengthen their strategic cooperation

UMG and Spotify strengthen their strategic cooperation
UMG and Spotify strengthen their strategic cooperation

In order to improve fan experiences, social interaction, and music discovery for UMG artists and songwriters on Spotify, Spotify and Universal Music Group (UMG) are growing their strategic collaboration.

Through the partnership, Spotify will be able to provide UMG artists with additional promotional tools, such as the opportunity to share music teasers with fans in an effort to increase interaction and pre-save activity prior to releases.

Deeper interactions with the songs, the artists, and the songwriters will be possible thanks to Spotify’s distribution of music videos in the US according to a new arrangement with Universal Music Publishing Group (UMPG). Furthermore, the companies will keep investigating features that will facilitate fan discovery and encourage new releases to go viral.

We’re excited to broaden our relationship with Spotify through the introduction of new content offerings and collaborations that will bring deeper ‘social music’ experiences to the platform.

We’re always striving to expand opportunities for UMG artists and songwriters to elevate engagement with their fans, especially in the introduction of new music and artist-centric initiatives. Spotify has been a committed partner in creating tools that help maximise attribution and fair pay for artists and songwriters, and this demonstrates that win-win partnerships between music companies and platforms create an environment where innovation, artist compensation and next-generation fan experiences can coexist and move the industry forward.

UMG chairman and CEO Lucian Grainge said.

Daniel Ek, the CEO and creator of Spotify, stated as follows:

UMG has consistently been a progressive partner on behalf of their artists and songwriters, contributing to our product development efforts of experimental tools and adopting them early to help artists stand out. The forthcoming features will put more power in the hands of artists and their teams to help them authentically express themselves, efficiently promote their work and better monetise their art.

He said.

The latest arrangement adds to a slew of new industry alliances for UMG, which withdrew its repertoire from TikTok following unsuccessful negotiations regarding equitable compensation for artists and songwriters. These include a distribution exclusive deal with the South Korean entertainment giant HYBE and a partnership with Roland Corporation, a manufacturer of electronic musical instruments, on the ethical use of AI in music production.

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Furthermore, The Weeknd, David Guetta, Lorde, Kid Cudi, Diplo, John Legend, and Twenty One Pilots are just a few of the global artists whose music Chord Music Partners represents. UMG also owns a minority share in the company.

 

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